About Us

About Us
We Don’t Work With Everyone…

We Don’t Work With Everyone…

At Pathfinder Media Group, we don’t work with everyone,
we work with the right partners.

Our approach is purposefully selective, allowing us to build deep, lasting relationships with clients who share our commitment to strategic media buying, market intelligence, and transparent collaboration.

You won’t be just another account number, shuffled through templated strategies. When you partner with Pathfinder, you will be known by name, and our team will actively advocate for your success.

We’ve dismantled outdated media buying practices and built something better.  We reject lazy buying and outdated formulas that repeat quarter after quarter. No more recycled strategies. No more one-size-fits-all media plans. We collaborate with clients to establish KPIs that matter, then deploy media where it actually makes sense—not where outdated ratings dictate placement. Our expertise spans broadcast, digital, and sports partnerships, ensuring precise media execution backed by deep market knowledge and connections. 

Transparency isn’t a buzzword-it’s our standard. We’ll provide custom reporting cadences—whether bi-weekly or monthly—our team works hand-in-hand with you to refine, pivot, and amplify media placements in real time, and with confidence.

Pathfinder isn’t just a name-it’s what we do.  We navigate the complexities of media buying, removing speculation and guesswork, ensuring that your investment is protected and optimized.  With decades of experience across both agency and vendor landscapes, our Pathfinders know the true value of media—and how to negotiate, protect, and maximize every investment.

Stronger partnerships. Smarter media. That’s the Pathfinder difference.

Mission Statement

To redefine media buying through selective partnerships, intelligent strategy, relentless transparency, and unparalleled market expertise—delivering custom solutions that drive measurable success and lasting impact for every client.

Our Vision

We envision a future where advertising is smarter, media buying is strategic, and transparency is non-negotiable. At Pathfinder Media Group, we lead this transformation by prioritizing relationships over volume, leveraging market insights, and ensuring that every investment delivers maximum impact.

Meet the Pathfinders

Jeffrey D. Johnson

Executive Vice President, Pathfinder Media Group

Shaped by small-town roots and a proud family legacy in the military and law enforcement, Jeff Johnson leads with quiet confidence and an unwavering commitment to values like transparency, integrity, and service. With more than two decades of leadership in media, agency operations, sports marketing, and athlete representation, he blends a respect for tradition with a relentless drive to reshape how media is planned, bought, and measured.

At Pathfinder Media Group, Jeff and team are driving a bold new model—one that replaces outdated metrics and recycled strategies with precision, purpose, and impact. His hands-on, humble leadership focuses less on accolades and more on outcomes. Decades of colleagues and business partners know him for keeping promises, rolling up his sleeves, and putting clients first. Whether navigating complex media landscapes, integrating cutting-edge tools, or building authentic client relationships, Jeff champions smarter media and stronger partnerships.

Outside the boardroom, Jeff and his wife Jessica are proud parents to grown children and dedicated foster parents to drug-exposed infants—a reflection of their deep belief in compassion, advocacy, and second chances. He also serves on the Board of Directors at Aurora Mental Health & Recovery, where he contributes to initiatives supporting mental wellness and community strength. A lifelong sports fan and avid supporter of the Denver Broncos, Jeff’s passion for athletics runs deep-shaping both his personal life as former athlete and devoted fan, as well as his professional drive.

Hungry for progress, yet grounded in the principles that shaped him, Jeff is a true Pathfinder—leading with integrity, building with intention, and always navigating the right path forward for clients.

Daphne Turcotte

Traffic & Project Manager, Pathfinder Media Group

With over 20 years of experience in media administration on the broadcast side, Daphne demonstrates professionalism, dedication and expertise in traffic support and execution. Her meticulous approach gives confidence that our client’s media plans are handled and executed with the utmost care and accuracy. This Pathfinder is also our lead in media audits, quality assurance and ensuring proof of performance for our partners. Daphne and her husband Jamie have 3-adult children and one granddaughter whom they enjoy beyond measures. They enjoy road trips, camping, dirt track racing and so many outdoor adventures together! Her infectious energy and proactive communication and ability to anticipate and resolve issues before they arise is one of her greatest strengths.

Kevin Maloney

Digital Marketing Strategist, Pathfinder Media Group

Kevin Maloney has been developing websites and running digital marketing strategies for over 18 years. He works with small and large businesses, nonprofits, labor groups, health care organizations, and government agencies, acting as a key team member on a number of successful political and public awareness campaigns. Kevin is a highly experienced developer and programmer, specializing in creating custom WordPress websites that utilize UI/UX principles to communicate client messages and achieve client goals. His extensive work managing SEO, PPC, and social media campaigns has led to measurable success for his clients, including mail list generation, political wins, and a dramatic increase in visibility. Kevin is an avid reader and fiction writer and lives with his wife, dog, and three cats.

More of the Pathfinder team coming soon…

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Denver, CO

Cheyenne, WY

Jackson, WY

Washington, DC