Shaped by small-town roots and a proud family legacy in the military and law enforcement, Jeff Johnson leads with quiet confidence and an unwavering commitment to values like transparency, integrity, and service. With more than two decades of leadership in media, agency operations, sports marketing, and athlete representation, he blends a respect for tradition with a relentless drive to reshape how media is planned, bought, and measured. 

At Pathfinder Media Group, Jeff and team are driving a bold new model—one that replaces outdated metrics and recycled strategies with precision, purpose, and impact. His hands-on, humble leadership focuses less on accolades and more on outcomes. Decades of colleagues and business partners know him for keeping promises, rolling up his sleeves, and putting clients first. Whether navigating complex media landscapes, integrating cutting-edge tools, or building authentic client relationships, Jeff champions smarter media and stronger partnerships. 

Outside the boardroom, Jeff and his wife Jessica are proud parents to grown children and dedicated foster parents to drug-exposed infants—a reflection of their deep belief in compassion, advocacy, and second chances. He also serves on the Board of Directors at Aurora Mental Health & Recovery, where he contributes to initiatives supporting mental wellness and community strength. A lifelong sports fan and avid supporter of the Denver Broncos, Jeff’s passion for athletics runs deep-shaping both his personal life as former athlete and devoted fan, as well as his professional drive. 

Hungry for progress, yet grounded in the principles that shaped him, Jeff is a true Pathfinder—leading with integrity, building with intention, and always navigating the right path forward for clients.