Gratitude: The Foundation of Every Relationship
Gratitude is one of the most powerful foundational principles in any industry. It reminds us that success isn’t built on transactions alone, it’s built on people, trust, and the willingness to appreciate those who help us along the way.
As we close out the year, I want to take a moment to express gratitude.
To my networking circle, past clients, and the incredible business relationships built over 20+ years, thank you for taking my calls, answering emails, responding to texts, and even the occasional smoke signal about the launch of Pathfinder Media Group.
The response has been overwhelming. So many of you have taken time to meet, catch up, allow me to share what we do, and explore possibilities. That willingness speaks volumes about the power of relationships and the trust we’ve built together over the years.
In a world that moves fast and often feels transactional, it’s important to pause and appreciate the people who make it all possible. Relationships aren’t just part of business; they’re the heart of it.
Here’s to continuing those conversations and strengthening connections in the year ahead.
With Gratitude,
Jeff Johnson
Executive Vice President
Pathfinder Media Group




