One Roof. One Team. Built for What Matters.
The passion and collaboration of a boutique agency.
The reach, leverage, and resources of a large one.
With Pathfinder Media Group, you get both.
Every initiative is different. Every challenge requires a different approach. At Pathfinder, teams are built from the ground up, designed around your goals, your market, and your moment…with a proven ability to execute with precision at scale. Our advantage is how we are structured. We have created an internal network of trusted partners and specialists who have collaborated for years, allowing us to move quickly, work seamlessly, and stay aligned from strategy through execution.
Over time, we have seen clients experience the same challenges when working with agencies, including outsourced execution, stacked fees, junior handoffs, and a lack of true accountability. Pathfinder was built intentionally to take a different approach. We do not outsource core work or delegate your business to junior teams. The people you meet are the people responsible for the work and accountable for the results.
Many Resources.
Many Connections.
One Goal…Exceptional Care & Client Service.
Pathfinder brings together seasoned partners and leaders across media, strategy, activation, analytics, and partnerships, all working as one. No silos. No handoffs. No gaps in accountability.
Led by 100 years of combined executive leadership across both the media vendor and agency sides, Pathfinder was built to simplify complexity and raise the standard for how clients are supported. The result is a fully integrated team that is focused on outcomes, accountable to performance, and invested in your success.
Below are the teams and resources that come together to support our clients, each one strong on their own and even stronger as part of Pathfinder Media Group.
Meet the Pathfinders
Jeffrey D. Johnson
Executive Vice President, Pathfinder Media Group
Bio
Shaped by small-town roots and a proud family legacy in the military and law enforcement, Jeff Johnson leads with quiet confidence and an unwavering commitment to values like transparency, integrity, and service. With more than two decades of leadership in media, agency operations, sports marketing, and athlete representation, he blends a respect for tradition with a relentless drive to reshape how media is planned, bought, and measured.
At Pathfinder Media Group, Jeff and team are driving a bold new model—one that replaces outdated metrics and recycled strategies with precision, purpose, and impact. His hands-on, humble leadership focuses less on accolades and more on outcomes. Decades of colleagues and business partners know him for keeping promises, rolling up his sleeves, and putting clients first. Whether navigating complex media landscapes, integrating cutting-edge tools, or building authentic client relationships, Jeff champions smarter media and stronger partnerships.
Outside the boardroom, Jeff and his wife Jessica are proud parents to grown children and dedicated foster parents to drug-exposed infants—a reflection of their deep belief in compassion, advocacy, and second chances. He also serves on the Board of Directors at Aurora Mental Health & Recovery, where he contributes to initiatives supporting mental wellness and community strength. A lifelong sports fan and avid supporter of the Denver Broncos, Jeff’s passion for athletics runs deep-shaping both his personal life as former athlete and devoted fan, as well as his professional drive.
Hungry for progress, yet grounded in the principles that shaped him, Jeff is a true Pathfinder—leading with integrity, building with intention, and always navigating the right path forward for clients.
Daphne Turcotte
Traffic & Project Manager, Pathfinder Media Group
Bio
With over 20 years of experience in media administration on the broadcast side, Daphne demonstrates professionalism, dedication and expertise in traffic support and execution. Her meticulous approach gives confidence that our client’s media plans are handled and executed with the utmost care and accuracy. This Pathfinder is also our lead in media audits, quality assurance and ensuring proof of performance for our partners. Daphne and her husband Jamie have 3-adult children and one granddaughter whom they enjoy beyond measures. They enjoy road trips, camping, dirt track racing and so many outdoor adventures together! Her infectious energy and proactive communication and ability to anticipate and resolve issues before they arise is one of her greatest strengths.
Kevin Maloney
Digital Marketing Strategist, Pathfinder Media Group
Bio
Kevin Maloney has been developing websites and running digital marketing strategies for over 18 years. He works with small and large businesses, nonprofits, labor groups, health care organizations, and government agencies, acting as a key team member on a number of successful political and public awareness campaigns. Kevin is a highly experienced developer and programmer, specializing in creating custom WordPress websites that utilize UI/UX principles to communicate client messages and achieve client goals. His extensive work managing SEO, PPC, and social media campaigns has led to measurable success for his clients, including mail list generation, political wins, and a dramatic increase in visibility. Kevin is an avid reader and fiction writer and lives with his wife, dog, and three cats.
Partner Firms
Currents Media Solutions provides narrative and media intelligence to support smarter paid media strategy. We help campaigns, causes, and companies understand what people are seeing, who are being influenced, and where paid media can most effectively shape outcomes. Our work combines narrative mapping, audience intelligence, and real-time monitoring to improve targeting, reduce wasted spend, and guide more informed media decisions.
Leadership
Nick Roy
Nick Roy is Founder and Principal Strategist of Currents Media Solutions (Pathfinder partner), a digital strategy and media consultancy focused on helping campaigns and organizations navigate today’s fragmented information environment. Bringing more than 15 years of experience leading paid media strategy across political, policy, and public-sector contexts, with a particular emphasis on education and awareness-focused programs where trust, clarity, and accountability are critical.
Nick brings a structured, learning-oriented approach to digital media, treating media not only as execution, but as a tool for insight, evaluation, and continuous improvement. His work frequently integrates research and polling to inform strategy and assess impact, and he regularly translates performance data into clear, decision-ready insights for non-marketing stakeholders, including engineers, executives, policymakers, and boards.
Nick works in close partnership with PMG to support digital planning, execution, and performance oversight across client programs. He will guide audience definition, channel strategy, optimization, and measurement approaches to ensure digital media investments are effective, transparent, and aligned with client goals and KPIs.
Nick holds a Bachelor of Arts in Political Science from the University of Maine and Master’s degree in Decision Analytics from Virginia Commonwealth University.
Andrew Eldredge-Martin
Andrew Eldredge-Martin (Senior Advisor) is a media and technology strategist with more than two decades of experience leading paid media and analytics for campaigns across the globe. A founder of technology and advertising companies, he’s led hundreds of initiatives around the world, allocating hundreds of millions of dollars of resources to achieve outcomes for brands and causes. He has helped elect U.S. Presidents, Senators, and Governors and worked for Fortune 500 brands, and a variety of national and global causes. His work focuses on using ad analytics, including artificial intelligence to inform overall campaign strategy and resource allocation.
Pac/West Strategies is a full-service public affairs firm. By bringing a unique combination of experience, insight, and execution, Pac/West helps clients navigate complex challenges and deliver measurable results. Recognized for their collaborative approach, strategic expertise, and impactful work, the firm has earned a strong reputation as a trusted leader in government affairs and advocacy, strategic communications and stakeholder relations, campaign and coalition management, and digital engagement and creative design across the country.
Leadership
Mark Truax
Mark Truax is a seasoned political, PR and communications strategist with more than 15 years of experience in helping clients navigate complex public affairs landscapes. As Pac/West Strategies’ President & CEO, he has established a reputation for delivering results-driven strategies, managing robust, effective campaigns and programs, while fostering strong, lasting relationships with clients across industries.
Truax serves as strategic lead for all Pac/West clients and is intimately involved in the short-term execution and long-term strategy of each project. He brings a hands-on approach to every engagement, ensuring that each initiative is aligned with clients’ goals and positioned for success. His work spans companies and organizations of all sizes and a diverse set of sectors, including energy, agriculture, wildlife management, healthcare, insurance, banking, and trade associations. Each of these industries presents unique challenges and opportunities, requiring tailored approaches that leverage Pac/West Strategies’ full suite of services and tactics to achieve distinct objectives.
Truax is dedicated to client success, team development and community leadership, serving on several Boards of Trustees, including his alma mater, Pacific University, as well as Scouting Colorado. Under his leadership, Pac/West Strategies continues to grow as a trusted partner in today’s complex public affairs environment.
Maxx MGMT is a full-service off-the-field agency that focuses on endorsements, marketing, lifestyle and business management for athletes, as well as entertainers. Charged by a team of experts in marketing, content, and business, Maxx MGMT continues to disrupt the industry standard. By aligning clients with global brands, the #MaxxFam leverages tailored partnerships that lead to organic brand growth. The boutique agency empowers clients through diversified business opportunities, from real estate to investing, strategic partnerships, equity deals, full-service event management, and more. Maxx MGMT is trusted by household names in sports and entertainment.
Leadership
Maxx Lepselter
Maxx Lepselter is the founder and president of Maxx MGMT, a boutique agency that focuses on off-the-field management services for athletes and entertainers. He has a strong background in sports representation, having grown up in the sports agency through his father, Mark Lepselter. Maxx has a passion for sports and has been involved in various sports throughout his life. He aims to provide a personable approach to representation, offering 24/7, 365 service to his clients. Maxx MGMT has disrupted the industry by offering tailored partnerships and diversified business opportunities, including real estate and investing. Maxx Lepselter’s commitment to integrity, innovation, and excellence has established Maxx MGMT as a trusted name in the industry.
