People on the Move in Denver

After a 20-year run at iHeartMedia as VP of Sales and Sports Partnerships, Jeff Johnson has joined Pathfinder Media Group as Executive Vice President. In this role, he’ll lead the launch of Pathfinder’s US operations & spearhead client development. Pathfinder is built to disrupt the traditional agency model—focused on integrated strategy, transformative social, and high-impact sports partnerships.

Its leadership team brings decades of experience from both agency and vendor sides of the industry. With deep-rooted relationships across media vendors and sports organizations, national media value expertise and commitment to insight-driven campaigns, Pathfinder is designed for brands ready to disrupt the norm and lead with bold strategy.

Read the full article at Denver Business Journal.